Nonfiction | January 01, 1987
In Control: The Ad Man VS. The Body
Jackson Lears
The full text of this essay is currently not available online.
I want to begin in the spirit of advertising, with a startling revelation about body odor. As late as 1930, deoderant useres had to follow difficult and cumbersome procedure, particularly if they used Odorono, the earliest and up to then the most successful product in the field.
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