Nonfiction | January 01, 1987
In Control: The Ad Man VS. The Body
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I want to begin in the spirit of advertising, with a startling revelation about body odor. As late as 1930, deoderant useres had to follow difficult and cumbersome procedure, particularly if they used Odorono, the earliest and up to then the most successful product in the field.
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SEE THE ISSUE
10.2 (Summer 1987)
Featuring the work of Will Baker, Steve Bauer, Don Bogen, Richard Cecil, Alice Denham, Richard Dokey, Robert Farnsworth, Anne Fleming, Sandra Gilbert, Brenda Hillman, Andrew Hudgins, T. R. Hummer, Robert Juarroz, Jackson Lears, Philip Levine, Gardner McFall, Pablo Neruda, Lowrey Pei, Joanna Scott, Arthur Smith, Dave Smith, Maura Stanton, D. E. Steward, Henry David Thoreau, Barton Wilcox, Alan Williamson, Anne Winters…and an interview with Richard Ford.
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